(Photo by 20th Century Fox)Blockbuster movies cost a bunch of money to make – jaw-dropping special effects and big-name actors don t come cheap. In order to make the expense worth it, movie studios need to pull out all the stops to get moviegoers to buy tickets once the film premieres, and that typically involves a killer marketing campaign. These days, slick trailers, along with all sorts of unique real-world stunts and marketing gimmicks, can be as much of a production as the final movie itself.These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. Other times movie marketers will stage mysterious real-world stunts to get excited fans involved. Whatever the method, a well-done marketing campaign for a well-done movie often means box office success.Here are 10 of the most memorable movie marketing campaigns we ve seen.Jaws 2 (1978) 61% and Alien (1979) 98%(Photo by Universal Pictures/20th Century Fox Film Corp.)Studio: Universal Pictures / 20th Century FoxWhy you remember it: Because of two incredible taglines.Let’s kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. Jaws was the first blockbuster, but Jaws 2 was briefly the highest-grossing sequel of all time until Rocky II bested it the following year. Part of the film’s success likely has to do with one of the greatest taglines of all time — “Just when you thought it was safe to get back in the water” — the work of famed and innovative producer Andrew J. Kuehn.The following year, Alien came around with one of the other great taglines in movie history, “In space, no one can hear you scream.” Neither of these movies had real-world promotional activations, but they were united in memorable taglines that, thanks to their use of the second-person, made would-be viewers feel part of the cinematic horrors to come.Did it work? As mentioned, Jaws 2 was a huge success, pulling in 8 million. Alien’s box office figure is a little disputed, as some creative Hollywood accounting originally recorded the film as a loss for Fox, but it went on to spawn an iconic, acclaimed sci-fi horror series. And, of course, those two taglines are now forever seared into the public consciousness.Deadpool (2016) 85% Studio: 20th Century FoxWhy you remember it: Because Ryan Reynolds is Deadpool.Deadpool is known as the Merc with a Mouth, and the film’s promotional team sure did have a lot to say about the film. There was so much marketing, and all of it projected an irreverent, slightly naughty sense of fun. There were parody posters, custom emojis, a feud with Wolverine (and Hugh Jackman), a costume reveal via faux-nude spread, and a flaming bag of poop yule log, to name just a few campaign highlights. Then there was Reynolds, who, as the person most responsible for making Deadpool happen, projected his passion for the wise-cracking hero and modeled his own social presence after the Merc.Two years after Deadpool was released, Reynolds and the Fox marketing team went even harder with the promotion of Deadpool 2, taking over the DVD covers of other popular movies at Walmart and handling Stephen Colbert s late-night monologue duties, before going further yet for in its meta promotion of Once Upon a Deadpool. The marketing behind the franchise is now officially one of the reasons we look forward to another Deadpool movie.Did it work? Deadpool made 5 million at the box office and became the highest-grossing R-rated film ever. Not bad for a superhero movie.The Social Network (2010) 96% Studio: Columbia PicturesWhy you remember it: Because “you don’t get to 500 million friends without making a few enemies.”David Fincher’s moody bio-pic about Facebook founder Mark Zuckerberg is really an exceptional villain origin story, and the marketing for the film made that clear. The first trailer is scored to a haunting cover of Radiohead’s “Creep” as sung by a children’s choir, illustrating how there was something unsettling behind all this “friending.” Then there’s the poster, which features Mark Zuckerberg (Jesse Eisenberg) looking at the viewer from the shadows, his face obscured by the memorable and ominous tagline in a crisp Futura font. Both the “choral cover of pop song” and “poster with words on a face” would go on to be often-imitated promotional tropes, but they were just the Google Plus to The Social Network’s Facebook.Did it work? The Social Network made 4.9 million and was nominated for or won a host of major awards. Plus, Zuckerberg had some qualms with the movie – so that s a success.Psycho (1960) 96% Studio: Paramount PicturesWhy you remember it: Because of the secrecy and Alfred Hitchcock’s suspenseful set tour.Modern moviegoers who were too young to remember seeing Psycho in theaters probably remember Hitchcock’s iconic slasher for the famous shower scene. Hitchcock knew that would be the case. Movie trailers weren’t what they were back then — the idea of multi-level movie marketing as we know it today didn’t really emerge until the late 90s. But, Hitchcock was the master of suspense, and he knew how to get an audience shaking with curiosity and anticipation. The trailer for Psycho featured Hitchcock giving a tour of the Bates Motel, offering gory hints of what horrors might have happened there but stopping just short of giving anything away. That, along with a campaign to keep the shocking twist in the movie a secret – which went so far as preventing Paramount Studio execs from reading the script – had audiences eager to see what happened.Did it work? Psycho cost about 0,000 to make and made more than million during its initial release — and this is in 1960s dollars! It was a huge hit, went on to enjoy multiple theatrical reissues, and is generally regarded as a landmark horror movie. So, yeah, Hitchcock’s a great tour guide.Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006) 91% (Photo by @ 20th Century Fox)Studio: 20th Century FoxWhy you remember it: Because of Sacha Baron Cohen’s in-character interviews as Borat.It’s fitting that a movie that blurred the lines between comedy and documentary (not to mention acting and reality) would have a similarly meta promotional campaign. Borat wasn’t a new creation, as Cohen’s character had been on the Da Ali G Show for years, but he wasn’t widely known. That let Cohen dupe the movie’s subjects — as well as many would-be ticket-buyers – into thinking that this kooky Borat character might be on the level.Did it work? Borat made 2 million at the box office, much to Kazakhstan’s chagrin.Cloverfield (2008) 78% Studio: Paramount PicturesWhy you remember it: Because of all the rampant speculation about the top-secret mystery plot.A good marketing campaign doesn’t give everything away, it just teases some of the best stuff so that moviegoers are excited to see the rest. Cloverfield’s marketing was so memorable because it gave, well, essentially nothing away. The first trailer, which came by surprise ahead of Transformers screenings, didn’t even include the movie’s title or any plot details. This, along with some innovative virtual tie-ins (shout-out to MySpace), had fans wondering what it might be. A Lost movie? A Godzilla film? An anime adaptation? Something new?Did it work? Like The Blair Witch Project, which pioneered this type of hype-building mystery promotion, Cloverfield was a hit. The film made 0.8 million against a budget of million, and spawned a whole franchise/ universe of sci-fi films united mostly by viral marketing, though none were as successful as the original.Inception (2010) 87% (Photo by @ Warner Bros. Pictures)Studio: Warner Bros. PicturesWhy you remember it: Because of the spinning top mind-game (and the “BWWAAHHHH” sound).Warner Bros. spent 0 million to market Inception, an increasingly rare blockbuster that was wholly original, not a sequel nor an adaptation. To get people excited about an unknown quantity, the studio banked on Christopher Nolan’s post-Dark Knight appeal and made an online viral game involving the spinning top that diehard fans tried to solve. The game unlocked the official trailer, and that was a great piece of advertising too, in no small part because of the booming Inception sound that rightfully became a meme.Did it work? The marketing certainly planted the idea of going to see this movie in a lot of people s’ heads, because Inception made 8.3 million at the box office.The Dark Knight (2008) 94% (Photo by @ 20th Century Fox)Studio: Warner Bros. PicturesWhy you remember it: Because you solved an interactive mystery across a virtual Gotham City, and Heath Ledger’s untimely death.The heroes of DC Comics save the day in fictional cities, like Metropolis. But, to promote the second (and best) of Christopher Nolan’s three Batman movies, the alternate reality game company 42 Entertainment made Gotham City real. Using websites like WhySoSerious.com, fake Gothamite newspapers, and Harvey Dent campaign materials, 42 Entertainment sent fans on a scavenger hunt all over the web and the physical United States — starting with San Diego’s Comic-Con, where one reward was the first image of the movie s Joker. It gave fans a tantalizing glimpse of the drama to come, and let them feel like the Batman, the World’s Greatest Detective, himself. Add to that the tragedy of Heath Ledger’s untimely death ahead of the premiere of his incredible performance as the Joker, and you’ve got a super-powered level of expectations.Did it work? The Dark Knight made over billion at the box office and was popular enough to change the way the Academy Awards work.Paranormal Activity (2007) 83% Studio: Paramount PicturesWhy you remember it: Because you had to demand it.Paranormal Activity was an extremely inexpensive movie, one that seemed destined for a modest indie release and perhaps a chance at becoming a cult classic. But, the marketing team at Paramount had the bright idea of democratizing horror. Trailers were released featuring night-vision footage of shocked and delighted viewing audiences and promising a scary theater experience; would-be moviegoers had to vote on a website, hoping that there would be enough fan demand for Paramount to bring the film to their city or town. The website, which was made with the user-driven event calendar company Eventful’s help, added a sense of urgency and participation in what otherwise might have just been an overlooked found-footage flick.Did it work? Paranormal Activity cost just ,000 to make, and it made more than 3 million at the box office. It is, by most accounts, the most profitable movie ever made.The Blair Witch Project (1999) 86% Studio: Artisan EntertainmentWhy you remember it: Because you thought it was real.Without The Blair Witch Project’s marketing, there would be no Cloverfield, no Inception, and essentially no viral movie marketing as we know it today. In the early days of the internet, Artisan Entertainment’s scrappy online team created a website and surrounding hype campaign that claimed the story of the Blair Witch was true. There were interviews with the “missing” characters’ parents and backstories from investigators trying to solve this “true” story. In the real world, missing posters went up around colleges and at film festivals. Because of all the marketing, The Blair Witch Project wasn’t just a low-budget indie horror flick — it was a real, ongoing mystery. Moviegoers and internet users have gotten more media-savvy, so this feat likely won’t be equaled, but The Blair Witch Project was the perfect storm, a way to use technology, advertising, and psychology to turn “based upon a true story” into box office gold.Did it work? The Blair Witch Project made 8,639,099, which is more than 4,000 times what it cost to make the movie. Also, admit it — you thought, for a second, that it was a documentary.What were some of your favorite movie marketing campaigns? Let us know in the comments!Like this? Subscribe to our newsletter and get more features, news, and guides in your inbox every week. (Photo by ©Walt Disney Pictures/courtesy Everett Collection)It s been 25 ears since The Lion King was released in theaters on June 24, 1994. And it s just less than a month before Disney s new take on the story lands in cinemas across the country. To celebrate the anniversary of the original game-changing animated classic, we’re looking back at its first few minutes, which make up one of the most spellbinding opening sequences in movie history. Here’s how it came together – and how it almost looked, and sounded, completely different. The Circle of Life Might Have Looked Very DifferentThe opening moments of The Lion King are some of the most powerful moments Disney animators have ever put to screen: from the second Lebo M.’s Zulu chant kicks in over a rising red sun, to the moment that same sun slices through the clouds to bless baby Simba, held skyward by Rafiki, the sequence holds the audience in its thrall. Twenty-five years on, it has lost none of its ability to drop your jaw. And yet. Originally, the scene – now widely regarded as one of the most awe-inspiring movie openings ever – was going to be quite different. For starters, rather than simply show the animals wordlessly moving towards Pride Rock, the scene was to feature dialogue; one early iteration would have them sing a prayer in Swahili. Also, in one early incarnation of the scene we were to meet The Lion King’s villain, Scar, who was to be shown angrily watching over the proceedings until being noticed and slinking away. Ultimately, the filmmakers went in a different direction, opting for zero dialogue, and move history was made.(Photo by ©Walt Disney Pictures/courtesy Everett Collection)The Song Was Written in Two Major Flurries of InspirationIt’s hard to believe that a song as powerful as “The Circle of Life” – which opens the film, stage show, and presumably also the upcoming live-action film – came together so quickly. Both of the song’s key elements – the memorable Zulu chant that opens the film, as well as the sung English verses and chorus – were created in moments of sudden inspiration. Lyricist Tim Rice has said that the main melody was dreamed up by Elton John in less than two hours. “I gave him the lyrics at the beginning of the session at about two in the afternoon,” Rice says in The New Illustrated Treasury of Disney Songs. “By half-past three, he’d finished writing and recording a stunning demo.”The Zulu section – including the famous “Nants ingonyama bagithi Baba!” – came about in similarly inspired fashion. Hans Zimmer (pictured above), who had been brought on to compose the score, tapped Lebo M., a then-exiled South African composer living in the U.S., to help with the music. Zimmer and the directors told the composer what they wanted to do with the opening scene, and, during one session, Lebo began to riff on ideas. At first, it looked like the session was not going anywhere, and that the team might not have the right music for the opening scene ahead of a screening for executives. Then, suddenly, Lebo cried out “Nants ingonyama bagithi Baba,” and all present agreed – instantly – that the chant would open the film.The Creation of Pride Rock The opening scene of The Lion King introduced audiences to the movie’s signature sound and feel, but also to one of its most indelible images: Pride Rock, a jutting formation of giant rocks that becomes almost an amphitheater on which much of the film’s key action takes place. It is where baby Simba is introduced to the world; where Scar meets his fate; and where Simba and Nala’s baby is held aloft in the film’s final, bookending moments. It would also go on to become the signature set piece in Julie Taymor’s Broadway production of The Lion King. Many curious fans have dug into The Lion King’s production history in search of the real-life landmark that inspired Pride Rock, believing that it exists somewhere in Kenya. While it’s true that the filmmakers traveled to Kenya’s Hell’s Gate National Park to research the animals and landscape, the look of Pride Rock itself was something that came straight from the minds of the animators. Co-director Roger Allers has reportedly said, “….we used a variety of inspirations. Many people try to say, ‘Pride Rock is based on this mountain here,’ but they are wrong. An artist in Burbank invented Pride rock.”(Photo by © Walt Disney Co./courtesy Everett Collection) Circle Became the Defining Moment of the Movie, And The First TrailerThe power of The Lion King’s opening scene was obvious from the very beginning. Apparently, after seeing the sequence for the first time, then CEO of the Walt Disney Company, Michael Eisner, said the scene was almost too good, telling the creative team that now the rest of the movie had the pressure of living up to the opening minutes. The marketers recognized the power of the sequence, too, and elected to use the “Circle of Life” sequence in its entirety for the film’s first trailer. It was a bold move for Disney. Never had the company released a trailer that was simply one uninterrupted scene, and it was rare to release trailers with no dialogue at all. It was a risk that paid off, though: The Lion King trailer became water-cooler conversation, and by the time the movie opened wide in American theaters on June 24, 1994, it had built so much buzz it would enjoy the biggest opening for an animated movie ever up to that point.
If you have a suggestion for a movie or show you think we should do an episode on, let us know in the comments, or email us at firstname.lastname@example.org.Meet the hostsJacqueline Coley is an editor at Rotten Tomatoes, with a focus on awards and indie coverage but with a passion for everything, from the MCU to musicals and period pieces. Coley is a regular moderator at conventions and other events, can be seen on Access Hollywood and other shows, and will not stand Constantine slander of any kind. Follow Jacqueline on Twitter: @THATjacqueline.Mark Ellis is a comedian and contributing editor for Rotten Tomatoes. He currently hosts the Rotten Tomatoes series Versus, among others, and can be seen co-hosting the sports entertainment phenomenon Movie Trivia Schmoedown. His favorite Star Wars movie is Jedi (guess which one!), his favorite person is actually a dog (his beloved stepdaughter Mollie), and – thanks to this podcast – he s about to watch Burlesque for the first time in his life. Follow Mark on Twitter: @markellislive.On an Apple device? Follow Rotten Tomatoes on Apple News.
4. 呼朋唤友 随心所欲
Dorothy (Lauren Ambrose) and Sean Turner (Toby Kebbell) welcome Aunt Josephine (Barbara Sukowa) for a visit in this exclusive look at the season 2 finale of M. Night Shyamalan’s Servant. Dorothy has been through so much trying to retrieve Jericho, Josephine observes: “No person is meant to bear so much weight.”Servant season 2, episode 10 Josephine streams on Friday, March 19 on Apple TV+.
5. HD 画质与高品质音讯
(Photo by Tracy Bennett/©Columbia Pictures)All Adam Sandler Movies RankedThe critics haven t always been kind to Adam Sandler over the course of his film career, but box office receipts don’t lie — his detractors have been handily outnumbered by his many ardent fans, many of whom have been laughing it up over the SNL vet’s shtick for decades. His filmography s certainly had its share of ups and downs, but it includes some of the biggest — and most eminently quotable — comedy hits in recent memory, from Billy Madison to Happy Gilmore, as well as a number of beloved rom-coms like The Wedding Singer and 50 First Dates, and indie gems in the form of The Meyerowitz Stories and Punch-Drunk Love. In fact, one of his latest was exactly that: 2019 s Uncut Gems, the intense crime thriller from the Safdie bros, drew some of the highest critical acclaim of Sandler s career.Watch out for hired goons, giant penguins, and, of course, Bob Barker, and let’s take a look at his entire filmography, from the best Adam Sandler movies to the worst, ranked by Tomatometer!
o is coming off the recent HBO movie My Dinner with Herve, starring Peter Dinklage as Fantasy Island star Herve Villechaize. MGM is also developing an Aretha Franklin biopic with Jennifer Hudson attached to star.6. CHARLIZE THERON AND JAFAR FROM ALADDIN LEAD COMIC BOOK MOVIE THE OLD GUARD (Photo by Andres Otero/Everett Collection)When the first images emerged online of Marwan Kenzari as the villain in last week s Aladdin remake, a new #hotjafar hashtag was spawned in reaction. If this week s casting news is any indication, Kenzari may be the first breakout star from Aladdin, as the Dutch actor has signed on to join Charlize Theron in Netflix s comic book adaptation The Old Guard. Gina Prince-Bythewood, who at one time was expected to make her comic book movie debut with Sony s now-delayed Black Cat and Silver Sable movie, will be directing The Old Guard next instead. Theron will star in The Old Guard as the leader of a small group of immortal mercenary soldiers who have been fighting in countless wars dating back to the Middle Ages (at least). Matthias Schoenaerts, who co-starred with Jennifer Lawrence in Red Sparrow, also signed on this week.7. YOUNG BLACK-ISH STAR PRODUCING AMARI AND THE NIGHT BROTHERS (Photo by Eli Joshua Ade/Universal Pictures)14-year-old actress Marsai Martin from ABC s Black-ish sitcom executive produced last month s Little, in which she also starred, and now she is producing another film in which she will star. Don Cheadle is also producing the adaptation of the novel Amari and the Night Brothers by first-time author B.B. Alston, which Universal Pictures is now developing after a multi-studio bidding war. The premise of the book (which won t be published until January of 2021) is being kept relatively secret, but it s known that Marsai Martin s character will be a black girl who goes on a journey in which she discovers her hidden powers. That the novel is being held back until 2021 suggests that Universal Pictures hopes to be able to fast-track the film and release it sometime in that year as well. It s not yet known if if Cheadle also plans on co-starring in Amari and the Night Brothers in addition to co-producing.Like this? Subscribe to our newsletter and get more features, news, and guides in your inbox every week.
Ryan Fujitani for Rotten Tomatoes: I read that Climax is loosely based on something that actually happened.Gaspar Noé: Yeah, it s an open adaptation. I was working on two other scripts based on true stories, and the moment you decide to make a movie about a true story you need to have the permission of the families. Also you can guess when you weren t in a situation and you see it from the outside or a newspaper, it s reduced to a situation in which people die or something.The whole movie happened quickly, although my line producer was obsessed with the story and I remember that story at the time. The movie was kind of improvised around what we had in mind for the story. So we said, like in the opening of the pitch, we can do a movie about a cult, you can do a movie about a war, you can do a movie about a couple of artists who committed suicide in their house, and you don t know what happened. Then you can invent a story out of that couple of artists who committed suicide in the mountain. But, it s an open adaptation.And certainly the dancers were not as good as the ones that were in the movie. I mixed the story with the dancers that I wanted to film, so you will certainly know this type of dancing.RT: Were you always interested in exploring the dance/musical format at some point?Noé: No, I did once a music video with filmed dancing that I really enjoyed shooting, but I had never shot choreography even two weeks before shooting. I never even thought I would work with a choreographer, hopefully secure Nina McNeely, who s a genius, and the casting, and what she created with them. I discovered on the third day of shooting, I had the crane, and then I started playing with the crane as Nina was playing with the dancers and the dancers were playing with the other dances. That particular scene is certainly the most corrective scene I ve ever shot, because I thought I was more like a documentary director shooting something that I instigated but I was not responsible for. It s like being the captain of a football team you re inside the team, but there are eleven players trying to win. So you can shout, but dancing didn t come from my mind. In my mind I said, Well, I want to do the choreography, and I found my favorite dancers around Paris. If someone has to be congratulated it s more them and Nina than me.RT: The film s themes are open for interpretation, though it s easy to imagine some people will simply take the central message to be an anti-drug warning, and I don t think that s your intention.Noé: It s like, no, some people are for abortion, some people are against abortion. Drugs are everywhere, even coffee, and even wines. The movie s not pro or against the use of chemicals. What I know is that there are situations that are portrayed in movies that exist in real life, and I like watching serious movies that would warn you about things that happened during wartime or in a hippie basement, but it s like everything. Alcohol I like alcohol. It s very good when you take one glass of wine, two glass of wine, and then a third one and fourth, and the energy is going up and up, and everything that is constructive and funny can suddenly turn totally destructive. I ve been in situations in which there were no drugs involved, in which a happy party turns into hell. Some people can handle alcohol, some people can not. Some people can handle small amounts of plants or chemicals, and the alternate. The movie s not a cautionary tale. Drama exists in your life even without substances.Climax is currently in theaters.